Google Analytics is a tool from Google which give access to users to better understand their audience and the website’s growth. It is a service to analyse the activity on a website with a full performance report, the users can easily track all the pages and internal links of their website and prepare a proper strategy for better results.
Firstly let’s understand the different benefits of Google Analytics for Digital Marketing
1. Analyse the behaviour of your Website and Audience
Once your website starts receiving traffic it gets hard to understand where your audience is landing the most, but with Google Analytics you can easily track your audience and find out the most viewed pages of your website. This will help you understand the preference of your audience and by working on it you will be able to attract more people to visit your website.
2. It is completely free
The word free brings a smile to each face each time used, It is amazing that such an amazing tool with soo many features is free of cost. in addition, you can freely access it by integrating the HTML codes or feeding the tracking code on your website.
3. Track how people reach your website
Yes, Knowing only the popular pages of your website isn’t enough you must also know from where this traffic is emerging to your website so that you can put that one extra effort into that platform and reach out to more audiences. Further, Google Analytics has this amazing service to list down the details about how people land on your website.
4. Track the most clicked links
After creating a good website and perfectly interlinking it is the first step to gaining traffic and the second step is completed with the help of Google Analytics, you can track the number of clicks on the links provided on any page of your website.
5. Analyse and set new Goals
Trying hard and hard for just one goal with the same strategy is not the path to success unless you try different options and methods to meet your goals you won’t be able to achieve one. Further, Google Analytics gives you track of all the ups and downs of your website and audience, learn from the downfall and build new strategies for success.
Google Analytics is a great service from Google for any kind of website owner, It has the most benefit to the business owners with a business website. All you have to do is learn to use it to the fullest and monitor your success day by day.
Above all, Understand the graphs and learn from the downfalls and try to cover them up with new ideas.